Booking-path audits · South Carolina

They found you.They wanted to book.They couldn't.

That's what happened on 18 of the 20 med spa sites I checked in South Carolina, and none of the owners knew.

Check my booking pathOr try the demo →

Thirty minutes. I'll show you what I found on your site, and you keep the written report either way.

The finding

The design was never the problem.

Not one of those eighteen sites looked broken. The defects were in the wiring — somewhere between "I want to book" and "I'm booked."

  1. A login wall in front of the calendar.

    A first-time visitor cannot pick a time without creating an account first — which they will not do at eleven at night on a phone.

  2. A footer button wired to another practice's scheduler.

    Left over from a template or a migration. It sends them to a competitor.

  3. A tap-to-call link that dials a different number from the one printed beside it.

    On a phone the printed number is decoration; the link is what dials.

  4. Two live booking systems on one site.

    The old one was never switched off, so some appointments land in a calendar nobody reads.

The most common defect, recreated

Try clicking it.

Nothing happened. That's the defect.

This is the only broken button on this site, and it's broken on purpose.

Services

Three ways I work, and what each costs.

  • Full site build

    from $4,500

    A new site built around one action per page, with every booking touchpoint wired to a single destination and tested on real devices before launch.

    Typically 3 weeks.

  • Booking-path fix

    from $1,500

    For practices whose design is worth keeping. Your design stays; I repair the path underneath it.

    Typically 5 business days.

  • AI chatbot

    $750 setup, then $500/month

    Answers the questions your front desk answers — hours, services, pricing, logistics — after hours, and moves every conversation toward booking. Anything clinical goes to a human.

Proof you can touch

Lumière is a real med spa site. Go break it.

Open it on your phone.

Tap the chat bubble and ask what a hydrafacial costs.

Then try to book.

You'll be on a real calendar in under thirty seconds.

Assistant:Hi, I’m Elise, Lumière’s virtual assistant. What brought you in today?

Visitor:How much is a hydrafacial?

Assistant:$175, and about an hour in the chair. Want me to find you a time this week?

Visitor:Thursday evening if you have it

Assistant:Booked — Thursday 6:15pm with Dr. Reyes. Confirmation sent.

A recreation of the Lumière assistant, not a live widget.

Try to find a dead link while you're there.

Open Lumière →

lumiere.wintergrowthsystems.com

Guarantees

What I will and won't do.

  1. Free audit. I will audit your booking path at no cost. If I find nothing broken, I will tell you so and we are done — no charge, no pitch.
  2. The fix works or you don't pay. If the defects identified in your written report are not repaired and verified working on your live site, you owe nothing.
  3. The quote is the price. Fixed before work starts. No hourly creep, no surprise line items.
  4. You own it. Domain, hosting, code and every account are in your name from day one. Leave whenever you want and take all of it with you.
  5. No contract on the chatbot. Month to month. Cancel with 30 days notice.

Payment

  • Builds: half to start, half at launch
  • Fixes: flat, paid on completion
  • Chatbot: setup, then monthly
  • Fixed quotes. No hourly billing. No change orders unless scope changes in writing first.

Who you would be working with

One person. The one who audits your site is the one who fixes it.

Evan Winter, who does the audit and the repair work
Evan WinterWinter Growth Systems

I'm one person. I do the audit, I do the work, and I'm the person you email when something breaks. No account manager, no subcontractor, nobody who has never opened your booking system.

I got interested in this the boring way: I've spent my career in field sales watching businesses lose people at the last step, and eventually went looking at why it happens on websites.

Check it

Every standard I'm selling is met on this page.

There is exactly one dead control on this page, and it is the demonstration above. Every other button goes where it says, and there are no dead links, including in the footer. It loads in under two seconds on a phone.

18 of 20 practices failed at least one of those. That is the whole business.

Questions

Everything people ask before they book.

How do I know if my booking path is actually broken?

You probably don’t, and neither did the eighteen practices out of twenty I audited. Nothing about them looked broken. The failures were in the wiring — buttons with nothing behind them, footer links pointing at another practice’s scheduler, a login wall in front of first-time visitors. I’ll check yours for free and tell you either way.

What does the free audit include?

I go through every place a patient could try to book on your site — nav, hero, service pages, footer, tap-to-call links, forms, any embedded scheduler — on a phone and on a desktop. You get a written report with screenshots of anything broken. If nothing’s broken, the report says so.

Is the audit a sales call?

No. It’s a document. If I find problems, I’ll tell you what it costs to fix them and you can hire me or hand the report to whoever built your site. I’d genuinely rather you have a working booking path than have me do the work.

Do I have to replace my booking system?

No. Boulevard, Zenoti, Mindbody, Vagaro, Aesthetic Record — whatever you’re on stays. I work on everything upstream of it: the buttons, the links, and the path a first-time patient takes to reach it. Your calendar and your patient data are untouched.

Will my site go down while you work on it?

No. Fixes are made and verified before anything goes live. Full builds are staged at a separate address that only you and I can see. Your current site keeps running until you’ve clicked through the new one yourself and told me to switch it.

How long does it take?

A booking-path fix takes about five business days. A full site build takes about three weeks. Your part is roughly three hours total, spread across that time.

Do I have to write the copy?

No. I write it and you edit it. Most of what’s needed already exists — on your current site, in your intake paperwork, in the answers you give patients ten times a week. I’ll ask for what’s missing in one conversation, not a questionnaire.

Will you use stock photos of models?

No. If you have photography, I’ll use it. If you don’t, I’ll build the site to work without it rather than fill it with pictures of someone else’s practice.

What does the chatbot actually do?

It answers what your front desk answers — what you offer, what it costs, what to do before and after a treatment, hours, location, parking — and then it moves the conversation toward booking. Mostly it works at night and on weekends, which is when people are actually browsing.

Can the chatbot give medical advice?

No, and it’s built not to. It doesn’t discuss anyone’s condition, it doesn’t diagnose, and it doesn’t collect health information. Anything outside general practice information gets handed to you. You approve everything it’s allowed to say before it goes live, and you can read every conversation it has.

What happens if I want to leave?

You leave. Your domain, hosting, code, and analytics are in your name from day one, not mine. The chatbot is month to month with thirty days notice. Nothing is held on my side, so there’s nothing to hand back.

Why don't you have testimonials?

Because I’m early and I’m not going to fake them. Instead, look at the demo — it’s a full med spa site I built, it’s live, and you can use the chatbot and book a real appointment on it from your phone right now. Judge me on that and on whether this page did what it said it does.

What do you charge?

Site builds start at $4,500. Booking-path fixes start at $1,500. The chatbot is $750 to set up and $500 a month. Quotes are fixed before work starts — no hourly billing, no change orders unless the scope changes in writing first.

Want me to check yours?

It costs nothing. If I find nothing broken, I'll tell you that and we're done.

Check my booking path

Thirty minutes. I'll show you what I found on your site, and you keep the written report either way.

Check my booking path