What the audits keep finding.

Write-ups from the audit work — where booking paths break, why the failures stay invisible, and what to check on your own site.

1. September 20, 2026What makes a med spa booking path longerThe shortest booking path a med spa can have, beside the version most practices end up with. What the difference is made of, and how to read your own.
2. September 19, 2026Why patients can’t book on your med spa websiteA booking path fails for a short list of reasons. What stands between the booking button and an appointment time, and how to tell which one it is.
3. September 15, 2026How do patients find a med spa in Charlotte?Three routes, all starting on a phone: the map listing, the results under it, and an AI answer. What each reads, and what a Charlotte practice controls.
4. September 15, 2026Website retainer vs one-time buildWhat a monthly fee should cover, what a one-time build should cover, and the two terms that keep a monthly fee honest: month to month, and you own it all.
5. September 14, 2026Does a med spa need a chatbot?Probably not yet. A chatbot in front of a broken booking path makes the failure conversational. What 221 booking paths showed, and when the answer is yes.
6. September 14, 2026When a med spa takes bookings by phone onlyWhether a med spa should offer online booking, argued from what we saw on 221 booking paths. The audit counts phone-only as a finding. The owner may not.
7. September 14, 2026What a med spa website actually costsWebsites from $2,500, the repair from $750, the assistant at $199 a month. Every price we charge, and why most practices need the repair, not the build.
8. September 13, 2026The Charlotte med spa booking problem nobody seesNothing about a broken booking path looks broken. Why a Charlotte med spa can have a fine site and few bookings, and what we saw on 36 of 140 paths.
9. September 13, 2026The booking screens automation cannot get pastOn 73 of 221 audited med spa booking paths our walker stalled at the vendor’s first screen. Which screens stopped it, and why that is about us, not them.
10. September 13, 2026Your booking vendor tells crawlers to stay outOn 19 of 221 audited med spa domains, a booking vendor’s robots file forbade entry. Whether an AI assistant can see your booking page, and who decided.
11. September 8, 2026One vendor default put a wall on 13 booking pathsWe audited 221 med spa booking paths. All 13 confirmed phone-verification walls came from a single vendor default configuration, not 13 decisions.