Full site build

Wake up toa booked week.

Your website gets one visit from her. She books, or she’s gone.

Thirty minutes. I'll show you where patients are getting stuck on your site now, and if a build isn't what you need I'll say so.

  • Fixed quote

    agreed before we start, never moved

  • 3 weeks

    from start to a site you’re proud of

  • No downtime

    your site keeps running throughout

  • Day one

    it is yours, in your name

See one we built

This one is running. Go try to break it.

Lumière is a demo med spa site we built. Tap the chat, ask what something costs, then book. You’ll be through the whole path in under thirty seconds.

lumiere.wintergrowthsystems.com

Open

Best on your phone.Open Lumière in a new tab.

Want one of these?

See what a build costs

Thirty minutes. I'll show you where patients are getting stuck on your site now, and if a build isn't what you need I'll say so.

What changes

A site you’re glad to hand someone, and a calendar that fills.

The one that matters

Appointments arrive overnight.

Every route into your practice ends at the same calendar. The people browsing at midnight book at midnight, instead of meaning to call and never calling.

  • 11:42 pmBooked
  • 6:15 amBooked
  • SundayBooked
  • The hours your front desk isn’t there.
  1. Nobody leaves confused

    Every page asks for one thing, so a first-time patient always knows what to do next. They don’t stall, and they don’t go back to searching.

  2. You stop wondering

    Every route to booking is walked on real phones before launch, so you never again wonder whether the thing quietly stopped working.

  3. Nothing you rely on moves

    Your booking system, your calendar and your patient records stay exactly where they are. Nothing to learn, nothing to migrate, no week of chaos.

  4. It sounds like you

    The words come from what you already tell patients every week. You’ll read your site and recognise your own voice, not agency language.

  5. It looks like your practice

    Your rooms, your work, your people. Never a stranger in a stock photo standing in a room that isn’t yours.

How it feels

Three weeks from now, this is behind you.

Your current site keeps earning the whole way, and nothing changes over until you have clicked through the new one yourself and liked it.

  1. Week one

    You find out what you’ve been losing

    Every place a patient can get stuck is written down and shown to you. One conversation from you, not a questionnaire, and then the work is ours.

  2. Week two

    You see it before anyone else

    At a private address only the two of us can see. You read it, change anything that isn’t how you’d say it, and watch it come together.

  3. Week three

    You send the link to someone

    It goes live when you say so, tested and working on real phones. Then you send the link to a friend, because you actually want them to see it.

Three tiers

One number, agreed up front, and never moved.

  • The Foundation

    $2,500

    A clean, fast site where every page ends in a booking button. Live in three weeks — your old site stays up until the new one’s ready.

    What’s included
  • The Found Practice

    $4,500

    The Foundation, plus your services written the way patients actually search — “how much is lip filler,” not “cosmetic enhancement solutions.”

    What’s included
  • The Booking Machine

    $6,500

    The Found Practice, plus Claire, who answers questions and books patients at 2am without ever sounding tired. First 90 days included, $199/mo after, cancel anytime.

    What’s included
What is included

What each tier includes, line by line.

What each website tier includes
IncludedThe FoundationThe Found PracticeThe Booking Machine
Custom design, mobile and desktop optimizedIncludedIncludedIncluded
Booking button on every pageIncludedIncludedIncluded
Loads in under 2 secondsIncludedIncludedIncluded
Your services in plain patient languageIncludedIncludedIncluded
Your Google reviews shown on the siteIncludedIncludedIncluded
Before/after gallery, done rightIncludedIncludedIncluded
A question section for every serviceIncludedIncludedIncluded
Financing options displayedIncludedIncludedIncluded
You own everything, day oneIncludedIncludedIncluded
Written the way patients actually searchNot includedIncludedIncluded
Show up when patients ask Google — or ChatGPT — who’s goodNot includedIncludedIncluded
Google listing connectedNot includedIncludedIncluded
A page built for each core serviceNot includedIncludedIncluded
90 days of tweaks after launchNot includedIncludedIncluded
Claire — answers and books patients at 2am (90 days included)Not includedNot includedIncluded
Missed calls get a text backNot includedNot includedIncluded
A quiz that matches patients to treatmentsNot includedNot includedIncluded
Price$2,500$4,500$6,500
Straight answer

A build isn’t right for everyone, and we’ll tell you.

Worth it if

  • Your site looks dated next to the work you actually do.

  • You hesitate before sending someone the link.

  • Patients still call to ask things the site should answer.

  • Nobody has touched it since whoever built it left.

Don’t bother if

  • You like your site and only the booking is broken. That’s a $750 fix, not a build.

  • You want someone to run your ads and post on Instagram. We don’t do that — we build the systems that book patients.

  • You need it live next week. Three weeks is three weeks.

  • Your booking path is already clean. Then you don’t need us at all.

Questions

About the build specifically.

Do I have to replace my booking system?
No. Boulevard, Zenoti, Mindbody, Vagaro, Aesthetic Record — whatever you’re on stays. We work on everything that comes before it: the buttons, the links, and the path a first-time patient takes to reach it. Your calendar and your patient data are untouched.
Will my site go down while you build?
No. New sites are built at a separate web address that only the two of us can see. Your current site keeps running until you’ve clicked through the new one yourself and told us to switch it.
Do I have to write the copy?
No. We write it and you edit it. Most of what’s needed already exists — on your current site, in your intake paperwork, in the answers you give patients ten times a week. What’s missing gets asked for in one conversation, not a questionnaire.
Will you use stock photos of models?
No. If you have photography, it gets used. If you don’t, the site is built to work without it rather than filled with pictures of someone else’s practice.
Which one should I pick?
If your current site just needs to exist and take bookings: Foundation. If nobody’s finding you: Found Practice. If you want the site working the phones too: Booking Machine. Most practices pick the middle.
What happens to the site if I leave?
It stays yours, whole. The web address, the hosting, the code and the visitor statistics were put in your name on day one, so leaving is just deciding to — there’s no export to request, no buyout, and nothing to hand back.

Find out what it’s costing you. Free.

It costs nothing. What you learn about the site you have is yours whether or not you ever hire me.

See what a build costs

Thirty minutes. I'll show you where patients are getting stuck on your site now, and if a build isn't what you need I'll say so.